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石材賣場的未來13種新模式預測

2015/2/3 14:07:22

縱觀石材行業,各大石材賣場均在廣泛布點,瓜分市場份額,當市場需求增長速度跟不上群集擴張,導致利益被攤薄,經營風險的增加,在金融危機背景下很快成為業界各個環節利益攸關者口誅筆伐的對象;且部分賣場逆市提租,回籠經營成本,顯然有些不合情理,當經銷商感覺到賣場這個“菜籃子”開始長刺,讓他坐臥針氈,將會開始尋找新的終端模式,構造新的“菜籃子”。
研究分析石材賣場的未來發展模式,將形成以下13種新型終端模式:
1、博覽中心:石材企業與經銷商聯手打造,在未來商業地產中主要以“石材總部”體現。匯聚世界多家著名石材品牌和中國石材制造企業500強,建立數量眾多的旗艦點、展示廳、體驗中心,打造365天永不落幕的石材展覽會。
  2、石材超市:超級大超市終端體系是對現有石材市場地主收租式將是最有效的打擊,其采用倉儲式、折點、返點式的“薄利多銷”經營策略,給予消費者主宰自己消費方式和消費權利的感受。
3、網絡銷售:網絡上購物蔚然成風,在嶄新的消費觀念,龐大的市場競爭下,開辟網上戰場,將會擁有更廣闊的發展空間。
4、體驗館:綜合石材體驗館、風險基金導入,有利于掌握定價權,全面的展示產品,提升行業門檻。
5、單一產品結構館:細分產品線,建設單一產品結構,讓消費選購更有針對性。如:國際館、定制石材館、辦公石材館、家裝石材館、工藝石材館、人造石材館等,這也是石材行業從產品多元化進入產品結構細分、經營方式多元化時期。
6、經銷商建立自主品牌:通過自身的服務,樹立自己的品牌。
7、大型集中式多功能綜合地產石材區:在中國只能存在4-5個。
8、出租式:隨著中國商品租賃占商品流通的比例逐漸加大,中國租賃市場的交易額有望達到上萬億元人民幣,利潤空間可接近千億元。對于石材生產商來說,與租賃公司合作,可謂是一條新的出路,既可以盤活庫存,也增加了營銷方式和流通渠道。用特別的方式演繹“租時代”的風聲水起。
9、拎包入住式:設計裝修石材選購一站式,輕松家裝,拎包入住。
10、定制石材式:根據家庭裝修的具體結構連身定做,滿足個性化需求。
11、螞蟻搬家式:設計師本人接單,并利用折扣幫業主選購石材。
12、直搗皇龍式:大的房地產和裝修公司自己組建石材專業團隊接單。
13、品牌細分:以協會主導,以石材制造板塊品牌細分占領市場,形成亮點、制造差異。與大型石材賣場結姻聯盟,坐標機構為其整體策劃、設計及后續經營體系建設。

In the stone industry, each big stone stores are in wide distribution, to carve up the market share, when the market demand growth can not keep up the pace of the cluster expansion, leading to interest be diluted, increase operational risks, in the context of the financial crisis soon became the object of every link of the mouth of the devil take the industry stakeholders in writing; and part of the store market rent. The operating cost return, apparently some unreasonable, when dealers feel that stores the "food basket" started long thorns, let him Zuowozhenzhan, will start looking for new terminal mode, the construction of a new "food basket".

Research on the future development mode analysis of stone store, will form the following 13 new terminal mode:

1, Expo Center: Stone enterprises and dealers to build in the future commercial real estate, mainly in the "stone" reflected. The world famous brand and China stone stone manufacturing enterprise 500 strong, the establishment of numerous flagship point, exhibition hall, experience center, building 365 days unending stone exhibition.

2, stone Supermarket: super big supermarket terminal system will be the most effective attack on the existing stone market landlord rent type, its use of storage and break point, rebate type of "small profits but quick turnover" business strategy, to give consumers the masters of their own consumption patterns and consumer rights feelings.

3, sales network: the network shopping has become common practice in the new consumption concept, huge market competition, open up the battlefield, will have vaster development space.

In 4, the museum experience: comprehensive stone museum experience, risk fund import, helps to grasp pricing, comprehensive display of products, enhance the threshold of the industry.

5, a single product structure Museum: breakdown product line construction of single product structure, let the consumer to buy more targeted. Such as: the International Pavilion, custom stone hall, stone hall, office decoration stone hall, stone hall, process of artificial stone Museum, which is also the diversification of stone industry from product diversification into segmentation, product structure mode of operation period.

6, the establishment of the independent brand dealers: through its own services, to establish their own brands.

7, large centralized multifunctional integrated real estate stone: in China can only exist in 4-5.

8, rental type: with Chinese goods accounted for the proportion of rental merchandise circulation gradually increase, China's leasing market transaction volume is expected to reach trillion yuan, the profit can be close to 100 billion yuan. For the stone producers, in cooperation with the leasing company, it is a new way, can not only invigorated the stock, also increased the marketing methods and channels of circulation. Interpretation of "rent time" with in a special way.

9, the bag type: the design of the decoration stone material purchase one-stop, easy decoration, bag check.

10, custom stone type: according to the family decoration concrete structure one-piece customized to meet the personalized needs.

11, ants moving type: designers orders, and the use of discount help owners buy stones.

12, to the imperial dragon type: real estate companies and major renovation stone forming their own professional team orders.

13, brand segmentation: the association of the leading manufacturing plate, stone brand segmentation to occupy the market, a bright spot, making a difference. Marriage alliance with large stone store, planning, overall coordinate mechanism is the design and subsequent management system construction.

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